ANNE BENOIT, THE CREATOR
IMIZA is, first and foremost, a woman's encounter with a small hamlet perched between the sea and the mountains of Cap Corse.
The brand was born in this "dream hamlet", named Imiza.
In discovering this sun-drenched place redolent of the fragrance of the immortelle flower so characteristic of the scrubland, Anne Benoît, the creator, felt the full emotion of the authenticity and beauty of Corsica. This chance encounter marked the departure point for her creative inspiration.
A graduate of I.S.I.P.C.A (Institut Supérieur International du Parfum de la Cosmétique et de l’Aromatique alimentaire) having worked for the greatest names in the cosmetics industry, Anne Benoît brought her dream to life through her own company.
Her approach is to combine product effectiveness with original fragrances, sensuous textures and elegant, understated packaging.
Her intuitive artistic soul – balanced by a mind for the science of plants and a fine sense of proportion – simply wishes to bring you into her world.